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1. Website Design & Development
What ?
A website is a collection of related material that contains text, images, and may also include video, audio or other media. Examples of notable websites are Google, Facebook, Amazon, and Beekey. All publicly accessible websites collectively constitute the World Wide Web.
Relevance ?
93% Of Business Purchase Decisions Start With A Search Engine Search of Websites.
It Shows Your Professionalism.
It Gives You Ease Of Access.
It's a Low Cost Per Impression Marketing Vehicle.
It Gives You Lasting Value.
It Gives You Opportunities Abroad.
It's an Easily Accessible Data Center.
It Provides Self Service Customer Support.
Look at the types
e-Commerce Website
E-Commerce Website
Sell your tangible goods, digital products or services online.
Business Website
Business Website
Establish your small business website with all the essentials.
Blog Website
Blog Website
Publish your passions your way.
Portfolio Website
Portfolio Website
Showcase your work and let others know about yourself.
Event Website
Event Website
An event website is practically a cost-free digital advertisement for the event you're organizing.
Personal Website
Personal Website
A readily available repository of information and media that showcase you and your work.
Non-profit Website
Non-profit Website
A well-designed website can serve as the hub of your nonprofit's online presence.
2. Digital Marketing
What ?
Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as:
Search engines
Websites
Social media
Mobile apps
Text messaging
Web-based advertising
Consumers today rely heavily on digital means to research products. Some 77% of customers research a brand online before engaging with it, according to HubSpot Research. Meanwhile, 51% of consumers say they use Google to research products before buying.
Look at the types
Social Media
S M M
Social media platforms to interact with customers to build brands, increase sales, and drive website traffic.
Content marketing
Content marketing
Focused on creating, publishing, and distributing content for a targeted audience online.
Website marketing
Website marketing
Strategic promotion of a website to drive relevant traffic to the site.
Search engine optimization
S E O
Improving the quality and quantity of website traffic to a website or a web page from search engines.
Pay per click advertising
P P C
Pay a fee each time when your ad is clicked. Simply, you only pay for advertising if your ad is actually clicked on.
3. Logo
What ?
A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.
8 Types
Letterforms
Lettermarks
Pictorial Icons
Wordmarks
Abstract Icons
Mascots
Emblems
Combination Logos
Look at the types
Letterforms Logo
Letterforms
One-letter logos that only include the first letter of the company’s name.
Lettermarks logo
Lettermarks
Typography logos that are made up of the brand’s initials.
Pictorial Logo
Pictorial
Graphic icons, symbols or images that reflect the brand’s identity or activity.
Wordmarks Logo
Wordmarks
Consist of the company’s name, written in a certain typeface.
Abstract logo
Abstract
Use abstract forms to reflect a company’s branding.
Mascots Logo
Mascots
Illustrated characters that act as visual representations or “ambassadors” for a brand.
Emblem Logo
Emblem
They combine text and symbolic imagery to form ornate designs with a traditional feel.
Combination Logo
Combination
Consist of an icon with a wordmark, or a mascot with a letterform and so on.
4. Social Media management
What ?
Social media management is the process of managing your online presence on social media platforms. Social media managers will use their experience, plus tools and services to create and publish content, interact with users, and analyze performance.
Why it is important
cost
No matter your marketing budget, social media is a cost-effective initiative. It’s free to join social media networks, post content, respond to user comments, and more. Even social media advertising offers a profitable channel for reaching your audience and building an online following.
Reach
Social media networks, from Facebook to LinkedIn, can connect you with users across the world. You can also use social media platforms, like Pinterest, to reach niche audiences. Traditional marketing and advertising can’t match the reach — or price — or social. That’s why social media management is a must for businesses.
Users
Incorporating social media into your marketing strategy allows you to align your marketing initiatives with user behavior. For example, 74% of people now use social media when making purchase decisions. Not to mention, 80% of people get advice about purchases through social media.
Performance
Marketers and business owners alike agree on the performance of social media marketing and advertising. Via social, companies can build their brand and even generate leads and sales. Almost 45% of business-to-business (B2B) marketers, for instance, have earned a client through Facebook.
Why invest in social media management services?
Save yourself time
Time is one the most common reasons companies abandon social media. When you hire a social media management company, you get a partner that handles all your social media efforts. You save time without sacrificing a revenue-driving channel.
Get a social media expert
Professional social media management services also partner you with an expert. You don’t have to worry about the time or cost of hiring a social media specialist in-house. Instead, you can immediately access the expertise of a social media manager.
Maintain a quality strategy
A social media agency also ensures your social media strategy remains active and top-notch. They continuously (and proactively) monitor and improve your approach to drive the results you want, from brand awareness to follows to sales.
Achieve aggressive goals
Like most companies, your business probably wants measurable results from social media. You may even have some ambitious goals, like achieving a certain follower count. A social media management package from a reputable agency can help you reach these goals.